Creating Great Content for Your Blog

There are 3 main options that most people use when it comes to creating blog content; writing it yourself, outsourcing it, or using PLR (Private Label Rights) content.  Each of these options has pluses and minuses.

Writing Your Own Blog Posts

This is the best option when it comes to blogging.  Creating blog posts which are unique and interesting and show your personality is a great way to gain credibility and customer interest and loyalty. Ideally you want to write all the blog posts yourself on hot and relevant topics related to your niche. Try to write posts that are helpful and entertaining to your reader. Once your visitors get to know you a bit better you will gain a ‘fan-base’ of loyal readers who will also be willing to buy your products or join your business opportunity.

Each blog post should provide relevant and useful information.  By providing relevant and useful information, you add value and give readers a reason to return to your blog.  As you build a reputation for being among the most knowledgeable in your niche, your fan-base will grow.  Building a reputation as an “expert” by providing up-to-date information that your readers can actually use will make it easier to sell to them.....and it won’t even really feel like selling. All you will have to do is provide great info that really benefits your readers, create a fan-base and then simply mention your products or biz opp at the end of your posts or in your videos and you will be amazed at how many people will actually click on your links and buy your products or join your opportunity.

Try to write in a style that is authoritative, yet personal. Tell stories, be entertaining while at the same time providing plenty of practical relevant and useful info.

Providing great quality information is the key.  That’s why creating the blog posts yourself and adding a ‘human’ element to them (your personality) is really the best option is you want to build a profitable, popular blog in the long term.

Tip: Some people say that for every ‘fan’ (regular reader) your blog gets, you will earn $1 off them a month on average. So for example, if you get 1000 true fans, you should get $1000 a month from them (from things like affiliate commissions, adsense revenue, product sales etc.)

One of the biggest benefits of writing your own blog posts is that your personality will come through.  We all have a voice that comes through in our writing and that unique voice is what draws your readers in and builds loyalty.

One of the biggest cons of writing your own blog posts is that you have to be consistent.  If you decide to post one entry to your blog each week, then be sure to post once a week.  If you decide to blog every day, you must be sure to post every day.  If you aren’t consistent, it will be much more difficult to build up a loyal following.

Outsourcing

A lot of people are uncomfortable with writing a blog and that’s okay.  If you don’t feel that your writing is up to snuff, you can still have a great blog.  Consider outsourcing the writing to a freelancer.  There are a number of websites that have literally hundreds of qualified freelance writers to choose from.

Two of the most popular freelance websites are Elance and Guru.  Each of these sites allows you to post projects for free.  The freelancers will bid on your project and you have the freedom to hire the freelancer you believe will best be able to deliver the content you are looking for.  You will have the opportunity to view each candidate’s resume, portfolio, and feedback scores from other employers to assist you in making your hiring decision.

Once you select a freelancer to complete your project, you will iron out the terms of the employment agreement including cost and time frame for delivery of the completed project.  When you and the freelancer have settled on the terms, you will pay for the project in escrow and the funds will not be released to the freelancer until the project has been completed to your satisfaction.

Tip:  If you decide to hire a freelancer, be sure to closely review their portfolio.  It’s imperative that you hire someone who can actually write.  You should also pay close attention to the feedback each candidate has received from other employers.  You don’t want to hire someone who misses deadlines or does shoddy work.

One of the biggest benefits of using a freelancer, assuming of course that you hire the right person, is that you can get some very well-written content for your blog.  Having high-quality content is essential to building a fan-base and getting sales.

One of the biggest cons of using a freelancer is that it can be expensive.  If you have a limited budget, you might want to consider hiring a freelancer to write a bundle of articles that you can post over a period of weeks or months.

Using Private Label Rights Content (PLR)

 If you are short on time or writing isn’t your forte, you should consider using PLR articles for your blog posts. This is pre-written content, usually articles (or ebooks, videos....almost anything) that you can buy (and get for free) and can use as your own. Usually you’ll pay a small fee for a license to a bunch of PLR articles that you can use however you like.

To find PLR articles and content, search Google for your topic followed by the words ‘private label rights’ or ‘plr’.

E.g. ‘raw food diets private label rights articles’ or ‘raw food diets plr’.

There is plenty of PLR out there on almost any subject you can imagine. However, since this is pre-written content that anyone can buy the rights to, I would suggest re-writing 25-30% of each article to try and make it unique and to avoid duplicate content.

Tip:  If you go the PLR route, consider hiring a freelancer to handle the re-writing for you.  If you don’t want to use a freelancer, you can google your topic and find other articles that you can draw ideas from.  Never copy anything word-for-word because you don’t want to be accused of plagiarism.

One of the biggest benefits of PLR is that it gives you a great base – a great starting point for your blog content.  This is especially true if you are experiencing writers block or are short on time.

One of the biggest downfalls of PLR is that you don’t know how many other people out there are using the same content.  That’s why it’s imperative to re-write at least 25-30% of any PLR that you use. 

Adding Video

Video is a great addition to a blog. Videos keep a visitor’s interest and will help you get more traffic. People absolutely love video, and having videos on your blog will no doubt attract more interest. The best part about it is that you don’t even have to create your own videos! Wordpress, Blogger and most other blog platforms allow you to simply copy the embedding code of any video from YouTube and place it anywhere on your blog.

Let’s take the niche of “raw foods”, for example, and I’ll show you how to embed a video from YouTube into a blog:

1) Go to YouTube.com and search for videos using your keywords.

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2) Chose the video you want and click the ‘<Embed>’ button located below the video.

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3) Choose from the options what you’d like, then click on the embed code to select it and then right click on it and copy it.

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4) Now paste the code into a blog post. Make sure you have the post in HTML view, not ‘Visual’ view otherwise this won’t work properly.

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You can really never go wrong by shooting your own video and placing it in your blog.  By making your own video, you are giving your readers an opportunity to put a face to your blog and to really get to know you.  It’s also another way to build your credibility as an expert in your niche.

To make your own video, you can use your cell phone or your webcam.  Talk about the subject of your blog or record a testimonial from a satisfied customer.  You will need Windows Movie Maker or similar software to format the video.  After you’ve formatted the video, you will upload it to YouTube and then get the embed code to place it in your blog as described above. 

Tip: When you upload your video to YouTube, be sure to include a description of its contents and a link to your website.  If you’re brave, you can include your phone number as well.  You should also place a few keywords in the “tags” area to increase your visibility to the search engines.

One of the biggest benefits of including video in your blog is that people really respond to video.  It might not make much sense, but many people don’t want to take the time to read an entire blog.  However, by including a short video about the topic of your blog post or a testimonial from a satisfied customer you can pique a visitor’s interest and get them to read your post or click your link.

One of the biggest cons of YouTube is that there are lots of ads that can potentially distract your audience from your message.  If you want to avoid these ads, you can use another video platform such as Talk Fusion.  Talk Fusion allows you to advertise yourself and yourself alone without a plethora of distracting ads from your competitors.

Deciding on a Title for Each Blog Post

Some people choose the title to each post after they write the post.  Others choose the title before they begin writing.  There is no right or wrong way to decide on a title.  However, you want to make sure that your title will catch your readers’ eye and make them want to take a closer look at what you have to say.  Ideally, you title will include the main keyword, “raw food” and a lead in to what your article is about, such as “5 Benefits of a Raw Food Diet”.

It’s always a good idea to use a number and words like “tips”, “benefits”, “myths”, or “cons” in your title.  Another good strategy for titling for blog posts is to take the opposite position of what the premise of your post will be.  For instance, the title could be something like “Health Benefits of Raw Food Diet Debunked”.  The goal is to create a title that will make your reader curious enough to want to read further.

Call to Action

At the end of each blog post, you should always include a call to action.  For instance, you could say “To learn more about raw food diets, click here” and include a link to another one of your blog posts or a link to your website.

Conclusion

Whether you are a great writer or a lousy writer, one of the best ways to promote your products or business opportunity is blogging.  To build credibility, loyalty and a reputation as an expert in your niche, you need to provide compelling and relevant content that your readers find valuable and will actually use.  Once you establish yourself as a trusted source of information in your niche, you’ll find selling your product or biz opp will become much easier. 

Here’s to blogging!

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